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PlastiCircle in Valencia – a European project goes local

5 April 2019

PlastiCircle will have a local brand and packed programme of activities for the pilot in Valencia’s Sant Marcel·lí / San Marcelino neighbourhood.

PlastCircle will be known in Valenciano as “ReciPlàstic” when the project opens up for participation on 17 April in a few short days.

The ReciPlàstic brand, designed to bring PlastiCircle closer to the local community, will involve at least nine local community events across the San Marcelino district in the south of Valencia – home to the PlastiCircle pilot from now until late summer.

A total of 25 yellow containers in the neighbourhood will have a “smart container” feature to identify every user and that user’s plastic waste bag(s). This way, each citizen that participates in the effective sorting and recycling of plastic waste will earn “ecopoints” – points that incentivise positive recycling behaviour which then go towards a variety of benefits for the individual.

Residents of San Marcelino can register for the programme via a new website, which will be full of information on the project and the points system in place. Registrations will begin on 17 April.