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Recycling rewarded - PlastiCircle’s Valencia pilot takes off with Super Marcel·lina

17 April 2019

Until 31 July, residents of San Marcelino in Valencia can register for Plasticircle’s pilot project, signing up to an initiative that rewards better recycling with a range of prizes and incentives.

On the morning of 17 April in Valencia, the PlastiCircle project – under the local branding of ReciPlàstic – kicked off in earnest with registrations opening for the citizen reward scheme that is so central to the PlastiCircle approach.

Residents of the pilot neighbourhood of San Marcelino in the south of the city can now sign up on – the super heroine-themed website that brings recycling and the circular economy closer to citizens.

Once registered, residents can fully take part in PlastiCircle, choosing from various prizes and rewards in return for good recycling behaviour when the system kicks in on 1 May at 25 yellow containers around the neighbourhood.

Residents are encouraged, with the help of a community-wide information and education campaign, to recycle their plastic waste and light packaging more effectively. They will have had access to information on which items go inside the yellow container and those that don’t.

When going to throw out their plastic waste, participants then use a personal card at the Plasticircle smart containers to assign a user ID (bar code) to their waste bag before depositing the rubbish. With the help of smart technology and an 'ecopoints' system, residents can later claim from a range of rewards for their good recycling behaviour.

This is just one of a number of Plasticircle innovations across the plastic packaging value chain, but the most important from the perspective of local residents in the project’s pilot cities: Valencia, Spain, Utrecht in the Netherlands, and Alba Iulia in Romania.

Right now in Valencia, San Marcelino residents are taking their first steps towards a successful pilot of the project, guided by a series of awareness-raising events in the community (starting with an information point at the local health centre).

To see firsthand what residents are experiencing, stay tuned on, visit (Spanish) and follow the hashtags #PlastiCircle and #ReciPlàstic on Twitter.