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PlastiCircle gains momentum with the residents of Sant Marceŀli

29 April 2019

Last week in the neighbourhood of Sant Marceŀli, Valencia, residents had another chance to sign up and take part in PlastiCircle – before a new kind of plastic waste collection and recycling begins there on 1 May.

On 24 April, in Calle Pio IX in the heart of Valencia’s Sant Marceŀli district, the PlastiCircle approach was once again brought to Valencianos of all ages. Under the local branding ‘ReciPlàstic’ and with the help of local website www.supermarcelina.com, residents can sign up to take part in the pilot and learn how they can be rewarded for good recycling behaviour -  ‘ecopoints’ given for the effective sorting of plastic packaging waste in 25 yellow containers dotted around the neighbourhood.

In Sant Marceŀli, the yellow bin bag is taking on a whole new meaning, with a PlastiCircle information campaign now in full swing and registrations adding up as locals aspire to better management of their household plastic wastes.

Residents are encouraged, with the help of the community-wide information and education campaign, to recycle their plastic waste and light packaging more effectively. They now have more information on which items go inside the yellow container and those that don’t.

When going to throw out their plastic waste, participants use a personal card at the Plasticircle smart containers to assign a user ID (bar code) to their waste bag before depositing the rubbish. With the help of smart technology and the 'ecopoints' system, residents can later claim from a range of rewards for their good recycling, in conjunction with local authorities and Valencia’s innovation centre, Las Naves.

And residents meeting the PlastiCircle/ ReciPlàstic team have been particularly keen on learning about the Super Marcelina website – a useful repository for practical information and news on the pilot, under the guidance of a circular economy superheroine.

The information point in Calle Pio IX was the latest in a series of efforts by PlastiCircle/ ReciPlàstic, following meetings with schoolchildren on 11 April, and at the local Sant Marceŀli health centre a few days later. Up next: an official unveiling of the project on 17 May when local media will be invited to see the project in full swing on the streets of this Valencian barrio and PlastiCircle pilot neighbourhood.

 

Recycling rewarded - PlastiCircle’s Valencia pilot takes off with Super Marcel·lina

17 April 2019

Until 31 July, residents of San Marcelino in Valencia can register for Plasticircle’s pilot project, signing up to an initiative that rewards better recycling with a range of prizes and incentives.

On the morning of 17 April in Valencia, the PlastiCircle project – under the local branding of ReciPlàstic – kicked off in earnest with registrations opening for the citizen reward scheme that is so central to the PlastiCircle approach.

Residents of the pilot neighbourhood of San Marcelino in the south of the city can now sign up on www.supermarcelina.com – the super heroine-themed website that brings recycling and the circular economy closer to citizens.

Once registered, residents can fully take part in PlastiCircle, choosing from various prizes and rewards in return for good recycling behaviour when the system kicks in on 1 May at 25 yellow containers around the neighbourhood.

Residents are encouraged, with the help of a community-wide information and education campaign, to recycle their plastic waste and light packaging more effectively. They will have had access to information on which items go inside the yellow container and those that don’t.

When going to throw out their plastic waste, participants then use a personal card at the Plasticircle smart containers to assign a user ID (bar code) to their waste bag before depositing the rubbish. With the help of smart technology and an 'ecopoints' system, residents can later claim from a range of rewards for their good recycling behaviour.

This is just one of a number of Plasticircle innovations across the plastic packaging value chain, but the most important from the perspective of local residents in the project’s pilot cities: Valencia, Spain, Utrecht in the Netherlands, and Alba Iulia in Romania.

Right now in Valencia, San Marcelino residents are taking their first steps towards a successful pilot of the project, guided by a series of awareness-raising events in the community (starting with an information point at the local health centre).

To see firsthand what residents are experiencing, stay tuned on www.plasticircle.eu, visit www.supermarcelina.com (Spanish) and follow the hashtags #PlastiCircle and #ReciPlàstic on Twitter.

 

PlastiCircle goes to school! Children in San Marcelino learn to recycle with PlastiCircle

15 April 2019

On Friday 12 April, the PlastiCircle project took its first steps into the Valencian community of San Marcelino, taking local schoolchildren through some recycling ABCs.

Under the local Valencian branding ReciPlàstic, PlastiCircle had a successful afternoon on 12 April, bringing recycling and circular economy concepts closer to local girls and boys at the Colegio San Marcelino – the school at the heart of the PlastiCircle pilot neighbourhood in the south of Valencia.

Organised by Valencia’s innovation centre Las Naves with support from PlastiCircle co-ordinator ITENE, the children’s workshop was an opportunity for more than 20 children to find out about recycling and how to give a second life to household plastic waste – waste that their parents and guardians deal with on a daily basis. In fact they also picked up some useful tips on what items can be thrown into the “yellow container” and those that can’t.

During the playful and interactive workshop, the children also got to know the local ReciPlàstic initiative, which has hit the ground running ahead of the official opening of registrations on 17 April.

The visit to the Colegio San Marcelino by ReciPlàstic’s very animated trainers was just one of a number of community initiatives organised by Las Naves; including workshops and forums at the local health centre, local neighbourhood association and community centre. All are designed to explain the pilot to local residents, and improve local knowledge on recycling and the circular economy - all for a better environment for Valencianos.

Berto Jaramillo, innovation councilor for the city of Valencia, said: “Thanks to ReciPlàstic, everybody that wishes can participate from 1 May onwards; recycling their light packaging in any of the 25 yellow containers located in the neighbourhood, and obtaining ‘ecopoints’ that can be claimed later for a variety of prizes.”

Although the collection of plastic waste will begin in May, from 17 April onwards local residents can register for the pilot project via the local website www.supermarcelina.com, or in a number of information points dotted around the area.

 

PlastiCircle in Valencia – a European project goes local

5 April 2019

PlastiCircle will have a local brand and packed programme of activities for the pilot in Valencia’s Sant Marcel·lí / San Marcelino neighbourhood.

PlastCircle will be known in Valenciano as “ReciPlàstic” when the project opens up for participation on 17 April in a few short days.

The ReciPlàstic brand, designed to bring PlastiCircle closer to the local community, will involve at least nine local community events across the San Marcelino district in the south of Valencia – home to the PlastiCircle pilot from now until late summer.

A total of 25 yellow containers in the neighbourhood will have a “smart container” feature to identify every user and that user’s plastic waste bag(s). This way, each citizen that participates in the effective sorting and recycling of plastic waste will earn “ecopoints” – points that incentivise positive recycling behaviour which then go towards a variety of benefits for the individual.

Residents of San Marcelino can register for the programme via a new website, which will be full of information on the project and the points system in place. Registrations will begin on 17 April.